We build hands-off growth systems for B2B leaders

Why most lead generation agencies fail

99% of agencies rely on broad targeting or scattershot "spray and pray" approach.

The problem?

Buyers are drowning in cold emails.
Their inboxes are packed with irrelevant noise.
‍
The solution?

We target prospects based on the specific business pains that you can solve, rather than just their job title and company.

The FlowState Way:

"Let’s target companies struggling with cash flow management or looking to automate their financial reporting processes."

What 99% of SDRs/lead generation agencies do:

"Let’s target all CFOs at manufacturing companies with 1000+ employees."

Personalised Messaging: We speak directly to the issues your prospects face, making them more relevant and timely.

Better Conversion Rates: Prospects are more likely to buy from you when they see you providing solutions to their problems (simple math).

No time wasted on prospection: We target leads that really need your services, making your outreach more effective.

Build Trust: Showing you understand their challenges and can solve their problem helps build trust and get them on retainers aka long-term relationships for your business.

Faster Revenue Generation: By targeting only the most relevant prospects, the FlowState Method shortens the sales cycle, helping you close deals quicker and get cash flowing faster, accelerating revenue growth.

Generic Outreach: Messaging is too broad and fails to resonate with prospect's unique pain points.

Missed Opportunities: You might overlook potential clients who need your help but don’t fit the usual criteria.

Wasted Resources: Time and effort are spent on leads that aren’t interested, leading to you losing money and time.

Advertising Cost Spiral: When generic cold emails fail to convert, companies panic-pivot to paid ads, and spend way too much cash on pricey PPC campaigns and inflated CPAs - a budget-draining cycle that rarely solves the core prospecting problem.

Opportunity Cost Creep: While your team wastes billable hours chasing unqualified prospects, your competitors are closing deals.

We connect you with your dream clients

We win you the deals; your sales team just takes the sales calls - a lot of them.

Pain-focused offer refinement

Streamlined sales process

Targeted leads with real Interest

We fill your pipeline with leads that are actually interested in your service/product. We use "pain sniffing" to identify real prospect pains and then reaching out to offer specific solutions for their specific problem.

We build your offer using industry-specific language and tone that resonate with your prospects' pain points. We then align your offer to address these pain points directly, ensuring your investment drives real revenue growth and tangible returns. No fluff.

Our team handles the "boring stuff" of systematic sales. As meetings begin to flow in, we'll help you refine offer. We also give you access to a personalised board that auto-populates with "meeting-ready" prospects along with instant notifications to your Slack to minimise response time.

Real prospects, real revenue

+$145,888 in new revenue added in 3 months.

Our client gained seven new major partnerships, resulting in over $500,000 in new revenue.

• +$145,000 added to sales pipeline/month

• +15 meetings/month

Multiple new clients from multiple new markets

From operating locally to operating nation-wide. We were able to get them meetings with top UK constructions firms.

• +$85,000 added to sales pipeline/month

• +4 High-ticket clients.

NAPTP was able to raise prices and add over $70,000 In revenue.

• +$70,221 added to sales pipeline/month

• +16 meetings/month

+70,000€ in new revenue added in 3 months.

Scale fast and get new clients predictably.

How we work:

2. We target by pain, not persona.

We’ll scour the internet to find buyers that actually have the pain your product solves (ex. open job roles, customer reviews, company news, job changes, and more). Then, we reach out to them with our aligned offer.

3. We give you a single control center for >75 inboxes.

Gone are the volume bottlenecks of 1 SDR = 1 inbox. When you work with us, you send at whatever scale you’d like to send at.

1. We use AI carefully, to fill in the blanks.

AI is terrible at writing entire emails, and people can easily detect when it’s used. But, AI is great at writing tightly-constrained variables. We expertly place these variables inside thoughtful templates written by humans, ensuring that each email is highly personalised and unique.

The FlowState Method. World-class lead generation.

"Cold email has a frustrating tradeoff: either you sacrifice quality for volume (spray and pray), or you spend way too much money for people to sit around and write one or two great emails a day. Our approach is different. Every email we send is timely and relevant, and we can do it at infinite scale. We win you millions in pipeline.

Scaling personalised cold outbound is also easy to do wrong—which has consequences for both your brand (making you look bad) and your business (losing you money). When you work with us, you’re in good hands.

We’ve sent millions of emails, generated nearly $10M in pipeline, and are neurotically obsessed with getting the little details right so everything goes smoothly."

Zachary Spicer, Founder

The new way to scale.

Let's compare your options

Your Investment

We get started within 24 hours and handle everything for you.
You sign dream clients with speed.

Standard

• 10 Ideal clients in 30 days guaranteed

• Ad-hoc sales system build.

• Save 15+ hours a week from

  prospecting.

• Pause or cancel anytime

• Expand to new markets.

$3369/month

• 10 Ideal clients in 30 days guaranteed

• Ad-hoc sales system build.

• Save 15+ hours a week from

  prospecting.

• Pause or cancel anytime

• Expand to new markets.

$2369/month

Commit to 3 months
& save $3,000

Ad-hoc. One-off projects

Custom

• Documentation with every solution

• 45-minute systems consultation

• Discounted subscription transition

Frequently asked questions

Why do this instead of hiring an SDR?

$8,595 /mo, minimum Is what you’d pay a single good SDR—except for 17x the output. You're also on the hook for benefits + severance, and there's no guarantee they'll deliver what you want them to. Our system is simply quantitatively & qualitatively better for the vast majority of companies under $3M/yr: you pay less and get results faster.

How much more cost-effective is this, really?

When you take into account payroll, benefits, severance, and the opportunity cost of hiring, our service is ~30% of the price of hiring in-house, and ~70% of the price of hiring an agency.

How does payment work?

Our pricing is mostly based on results. When you click one of the payment options above, you'll be taken to a Stripe Checkout page. After you pay, we'll automatically create a subscription for you that renews on the same day every month. You can cancel or pause at any time.

How quickly do we see results?

We don't waste 14 days on "warm-up” nonsense or infrastructure fluff like other lead gen agencies. While they’re busy warming up domains, we’re busy delivering results. We can get started in just a few days, and you’ll start seeing results within 3-5 days. Most of our clients see a positive ROI within the first month—no delays, no excuses.

What is your refund policy?

If you're not 100% satisfied with your service, we'll keep working for free until you are. We are committed to ensuring your satisfaction and will work diligently to address any concerns during your notice period.

Get started today with a 25min intro call

A no strings-attached meet and greet + consultation with Zachary.
Book your call now.